With the rise of the digital age and social networks, various ideal platforms have been created to show your work and attract new clients. But posting your photos is not enough; you must have a defined strategy.
Sam Yari, who escaped Iran in 2016 when the persecution began of models, and is now an acclaimed photographer in Istanbul, has quite a bit to share regarding the rise of photography around the world. Yari used to be a fashion photographer in Iran. However, when the country started a crackdown against its own people, Yari decided to escape.
He moved to Istanbul, and despite a plethora of challenges that he faced as an immigrant on Turkish shores, he persisted. He has worked on a number of photography campaigns for leading companies and names, including celebrities such as Reza Golzar, Bahareh Rahnama, Terlan Parvaneh, and many others. In Turkey, he’s worked with names such as Hossein Tohi, Leito, and Seren Serengil. His work is exhibited in some of the most popular cultural cities, including places like Kyiv. Here’s what he has to say to budding photographers.
It is common for early photographers to underestimate the importance of marketing for their professional development. However, this is a point that sooner or later they will have to address, if they want to be successful as photography entrepreneurs.
The seasoned professional photographer knows that the time spent taking photos is only a fraction of the total work. In fact, 80% of the time is invested in business management, such as recruitment, management and customer service; while photographic work only represents the other 20%.
Spreading, promoting and exposing our work is what will help us attract new clients and projects. We must show the results that we are capable of obtaining and the quality of the materials that we produce.
Spreading our photographic work is what will help us to get other clients interested in us.
Thus, we see that applying the various marketing strategies is necessary to show our work in an assertive, correct and objective way. There are many ways to do this, but we must always keep the focus on the professional sector in which we want to develop.
With a well-applied marketing plan we can easily reach our target customers. This will give us more work experience and will make us more present in the professional photographic field.
If you are looking to boost your career as a photographer freelance and economically keep your passion, the marketing should be part of your plans.
There are many benefits that you can get from implementing a good marketing strategy for photographers . The biggest advantage of all this is that you yourself can take charge of the growth of your photography business.
If you take the initiative to boost your work through marketing , you will have a differentiating factor from the competition. This will not only position you better in customer searches, it will also improve your reputation and professional image.
You will be able to access markets and customers that would otherwise be out of your reach. In addition, they will be able to see your work first-hand from the beginning, which will also help build trust and promote the hiring of your services.
Being freelance has many advantages and also some responsibility. At the end of the day, the income you generate depends on both your work capacity and your skills to sell and retain your customers.
